Super Creative Outdoor Advertising: OBI Renovated Billboards 1

Germany is the proud proprietor of lots of of hardware shops, DIY outlets, in a single phrase, a market overwhelmed with rivals, providers, merchandise and billboards, time for a change and a brand new strategy. To survive in such a jungle, one all the time wants to seek out methods to differentiate itself and amidst the gang of complicated promoting, to be unique but related. Largest chain within the nation, OBI, selected to vary the principles a bit and include very intelligent and sensible outside campaigns utilizing the assistance of the artistic minds at Jung Von Matt. It began with the query, “Why do individuals promote merchandise which are alleged to make our houses look nicer utilizing adverts that make the whole lot look uglier?”

Super Creative Outdoor Advertising: OBI Renovated Billboards 2

Thus, standing clear and clear from messy fonts and layouts, the chosen marketing campaign built-in renovated areas of previous homes and buildings which are near OBI shops, with a selected billboard sized space for the restoration, together with the “Renovated with OBI” message. Since the billboards are splendidly minimalistic crafted, it’s the location that brings unicity, hereafter the company needed to put a number of effort into figuring out the appropriate ones  “The huge problem was the seek for applicable run-down homes,” Jung Von Matt/ Elbe’s Max Pilwat explains. “We have been in search of totally different homes, facades and particular person weaknesses to point out what might be achieved with an enormous number of OBI merchandise. Each billboard needed to be deliberate individually, as totally different supplies have been wanted for the renovation course of.” 

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