Transforming incredible engineering solutions into art installations and efficient advertising ideas- this is what Korean interactive artist JônPaSang managed to do with the help of the Hyper-Matrix Cube Wall. Especially envisioned for a memorable show by Hyundai Motor Group at the 2012 Yeosu EXPO exhibition, this unusual installation consists of mechanized white 30cm x 30cm (approximately 1 foot x 1 foot) cubes, which can move in and out to form various patterns. The system is based on Mechatronics, a “synergistic combination of precision engineering, electronic control and mechanic systems”. According to official sources, the construction is about 8 meters high and 45 meters wide, which makes the projection room quite impressive. We invite you to have a look at the first video and virtually witness the amazing show. We also uploaded a second video, which we believe you will find interesting- the “making of”. What are your thoughts on this installation? Find it an original marketing idea?