Clever and Effective Way to Promote Homeless Dog Adoption by IKEA [Video] 1

Emphasizing on the necessity for homeless canine adoption, IKEA teamed up with Singapore-based mostly SOSD and the Animal Lovers League Shelter in launching the Home for Hope venture. With a restricted price range, the shelters can solely unfold the phrase about pets in want of a house by way of social media. But the individuals who comply with the official social media pages of the animal shelters often have already got a pet of their very own. For the a lot wanted publicity of those pets, IKEA created life-measurement cardboard cutouts from pictures of homeless canine and built-in them within the firm’s showrooms.

Clever and Effective Way to Promote Homeless Dog Adoption by IKEA [Video] 2

Until June sixth, two Ikea shops in Singapore will function 26 totally different life-measurement cardboard minimize-outs of canine obtainable for adoption. Each canine has QR code tagged to its collar, resulting in the Home for Hope official web site for extra info, a bio and even a brief movie that includes the consumer’s potential new good friend. Be positive to take a look on the video under for a presentation of the challenge!

Clever and Effective Way to Promote Homeless Dog Adoption by IKEA [Video] 3

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