From 10 to 24 March 2010, IKEA develops an fascinating occasion in 4 essential metro stations in Paris. Furniture collections are presently displayed in excessive-visitors spots, giving the potential clients an opportunity to work together with the model by testing the merchandise. The subway partitions are additionally full of prints that showcase IKEA interiors. What a artistic method to do promoting! Moreover, this motion utterly modifications the best way the Paris subway station look and creates a cool environment. Imagine ready for the practice n a cushty couch! We are sure that is the type of occasion that French individuals will speak of for years to return. What do you consider this concept?

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 1

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 2

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 3

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 4

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 5

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 6

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 7

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 8

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 9

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? 10

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